Pepsi sets the bar a notch higher for competitors of beverage industry with its liter of light Pakistan #LightingUpLives campaign, touching hearts across country. The campaign was impactfully filmed by renowned Oscar winner filmmaker, Sharmeen Obaid Chinoy and was launched in a recently held PR event that was attended by many inspiring Pakistanis.
With #LightingUpLives liter of light campaign, Pepsi has done a great job by providing IDPs of Jalozai camp with solar powered lights. They’ve actually re-used/re-cycled empty Pepsi bottles as light bulbs that runs with solar energy. These lights were installed throughout the Jalozai camp to lit up houses and hospitals.
Pepsi has surely impressed us with #LightingUpLives initiative and since the campaign’s launch, I’ve been feeling a desire to be a part of this cause. Seems like Pepsi is listening as it’s Ramzan TVC aims towards the extension of #LightingUpLives.
We all can now contribute to the cause by buying 1.75L bottle of Pepsi for which Re1 per bottle will be donated by Pepsi to liter of light Pakistan, making the lives of under privileged brighter.
#LightingUpLives campaign surely gives youth a direction towards a cause without even committing their time and money. It’s a chilled Pepsi at your iftaar table that’ll be making all the difference, not only for you but others too. Innovative solution like these can help us overcome load shedding issues in future too.
Well known Celebrities including Hamza Ali Abbasi, Sanam Saeed, Syra Yousaf and Azfar Rehman are seen starring in the new TVC, impressing and leading youth to support the cause. Celebrities and Pepsi are also using social media platforms to spread awareness about the campaign by making their audience a part of it. Indeed It’s a great initiative to improve lives and I am so looking forward to see how it turns out.
Join hands with Pepsi and start #LightingUpLives this Holy month. Watch their Ramzan TVC and support the cause however you can.
Watch the impressive Pepsi Ramzan 2015 TVC that has given me goosebumps with its heart touching background score and gorgeous filming. Get Inspired!