Prince Biscuits, a leading sandwich biscuit brand of Continental Biscuits Ltd., sponsored the Karachi Kids festival held at Frere Hall Karachi, this weekend. The two day kids’ festival was a complete family gala with a variety of stalls and recreational activities for children.
Despite the scorching summer heat, a large number of families were seen at the event enjoying the festivities. Activities included but were not limited to horse riding, water games, jumping castles, photo booths, a monkey show, jugglers, mascots, live music, a haunted house, live bird photography, an acrobatic show and train rides. For those wanting to take a break, multiple food stalls were also set up offering a variety of delicious snacks and beverages.
Prominent personalities of the society were also seen at the event, famous pop star Faakhir visited the festival along with his family as well as renowned politician Sharmila Farooqi was also seen at the festival and appreciated the initiative for the citizens of the metropolitan.
Speaking at the initiative, Brand Manager Prince Biscuits, Mohammad Tallal said: “We are proud to be part of such a festival. Prince has always supported activities which bring joy to kids and their families. Being a leading kids biscuit brand in the confectionery industry of Pakistan we want to make sure that we acknowledge our target audience and thank them for their love for the brand.” He further added “As the summer vacations have just started we wanted to offer the children an opportunity to celebrate the holidays with their favorite brand.”
With the success of the Karachi Kids Festival, Prince Biscuits is determined to continue supporting such initiatives to provide a healthy environment for kids.