When it comes to social responsibility of big brands, Engro foods never disappoints. This holy month of Ramzan has witnessed an extensive #OlpersMeherbaan campaign by Olpers milk.
#OlpersMeherbaan was basically a month long food drive based upon the spirit of Ramzan i.e to share and care. Begins with a touching TVC that encourages to share iftar with those who are not as privileged as many of us are. Har baijaan table ki jaan was the message that conveyed to the masses and people were keen to be a part of this drive.
Olpers milk volunteers worked hard in extremely hot weather on ground in various localities of Karachi, Lahore and Rawalpindi on a daily basis. #OlpersMeherbaan teams work from noon till iftar to collect iftar from generous households and distributed them to the less privileged communities of the surrounding areas.
Though numbers don’t really matter but to reach out to 25000 tables deserves applause. A job really well done by Olpers milk. Truly an inspiring service to feed people during Ramzan with the feasts that they seldom had.
May God keep this spirit alive in all of us for the rest of the year too. Be a meherbaan whether it’s Ramzan or not.