When it comes to digital media, Pepsi is surprising me (and its fans) with creative and well executed ideas again and again. Be it recent instagram dinner table idea of snapping meals on a huge dinner table and posting them as a grid or the #ExctingAbhi meals activity on twitter, Pepsi is really acing the digital media with every new campaign. No wonder they’re getting such huge engagement from fans on their social media platforms.
The recent twitter activity for #ExcitingAbhi meals campaign was conducted in real time by engaging hundreds of twitteratis. I am sure it’s first of its kind activity by any brand in Pakistan where fans were entertained so cutely with prompt replies. Twitter audience was asked to share pictures of their meals and Pepsi instantly responded with a super cool Pepsi-fied doodled version of the same meal. Shahzaib Hussain of ShahzaibHussainArt has really outdone himself with Pepsi meal doodles.
Be it a pizza or home cooked sabzi, many kind of meals were shared by twiteratis and they get amazingly cute doodled meals in return super-fast. People end up loving the doodles and of course loving Pepsi even more after this. I just love it and hope they come up with something even more exciting for social media.
#ExcitingAbhi was a top trend across Pakistan on that day with such high engagement; achieving a staggering 23 million impressions during the activity. Take a look at some of the cool doodles, in case you missed the live action of doodled all over Twitter timelines.