#JeenayKaMaza takes you around the world in 30 Meals

What’s the first thing that we use in our kitchens while cooking a dish? Typical Pakistani will reply to this with oil or ghee. That’s how important a cooking oil or ghee is for our cuisine. To entice foodies, Cooking oil brands are realizing the importance of being on social media and trying to interact with their consumers and fans intelligently.

Kashmir banaspati and cooking oil is one famous brand among health conscious foodies for its taste and great quality. The brand is now having an interesting campaign on “Facebook” and “Instagram” where you can have a culinary tour around the world in 30 meals. Sounds exciting? I just loved the execution of it and integration of different social media platforms for this campaign is also unique.

Afghani Dish Mantu – Recipe – #JeenayKaMaza INGREDIENTS: 1 Lb ground beef 1 1/8 tbsp salt ( as needed) 1 tbsp pepper (as needed) 1 ½ tbsp coriander ground ¼ tbsp cumin ground 2 large finely chopped onions 1 package wonton wrappers 2 tbsp tomato paste 6 tbsp Kashmir Premium Gold Oil ¾ cup yogurt ¼ tbsp dried mint 2 mashed garlic gloves and boiled water STEPS: 1) Filling: Combine ground beef, onions, salt, pepper, cumin, coriander ground and 1 cup water in a skillet; stir and cook over medium heat for 30 minutes or until all the water is absorbed. Let it cool off. 2) Place wrappers on a cutting board covered lightly with flour one at a time then pure 1 cup of cold water in a bowl. Dip your index finger in the bowl of water and rub the edges of the wrapper to make it wet. Place one table stingy of the mixed beef on the bottom half of the wrapper. Bring the other half on top of the bottom half making a triangle. Take two opposite corners each in different hands and seal them together making a bow. Place the Kashmir Premium Gold Oil in a bowl and dip the bottoms of the filled mantu in oil and place them in a (steam cooker) or you can spray some oil inside the steam cooker. Both ways can be possible then steam the dumplings for 40 minutes or longer on a medium heat. 3) Sauce: While waiting, place the remaining of the mixed beef filling in the skillet with tomato paste and cook it uncovered for 10 minutes. 4) Yogurt: Add garlic, 2 teas thingy water and mint to the yogurt mix. 5) To serve, put a layer of the yogurt on a flat serving plate ghori; then place the mantu on top of the yogurt plate. Afterward put another layer of yogurt on top of the manto and add a layer of the mixed beef sauce. Then sprinkle some fresh or dry mint on top of the plate. Now your delicious Afghan mantu is ready to serve.

A post shared by Kashmir Banaspati (@uilkashmir) on

What they’ve been doing is engaging audience on Kashmir banaspati’s Facebook page with interactive animations/pictures of a regional famous food alongwith a landmark. Fans then guess and comment the dish name and it’s origin. What they get in return is the recipe of the same dish from Kashmir banaspati’s Instagram account. Smart move isn’t it? Coolest campaign ever for foodies and people who love to experiment with other cuisines.

I like to learn about various food items that people love to eat around the world and what better way to learn one famous dish at a time. Such an informative and cool campaign that tests your culinary as well as geography knowledge. My taste buds and eyes are having a treat these days with #JeenayKaMaza recipes. The details on every picture and animation is amazing. You’ll definitely enjoy the experience and gain so much from it.

If you’re missing on #JeenayKaMaza campaign then you’re definitely missing a lot of foodie adventure. Go to Kashmir Banaapati’s Facebook page and Instagram profile to enjoy a culinary ride around the world one meal at a time.


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