PFDC Sunsilk Fashion Week 2016 Spring Summer edition amazed the audiences in Lahore with all it’s grandeur and glitz. Like evrey year, four young designers showcased their collections at the Bank Alfalah Rising Talent show on the first day of the PFDC Fashion Week, with Ghulam Dastgir emerging as the winner of the competition today. Ghulam Dastgir received the Bank Alfalah Rising Talent award from Aly Mustansir, Chief Marketing Officer, Bank Alfalah.
Through the award, the Bank provides a prestigious platform for young designers to showcase their designs and an opportunity for the winner to stock up designs at the PFDC stores for six months.
The other three contending designers that showcased their designs through the Bank Alfalah Rising Talent Show at the PFDC Fashion Week included Unza Khalid, Hira Ali, and Saiqa Raheem. The winner was decided through transparent voting of jurors and the general public.
Speaking about the Rising Talent programme, Atif Bajwa, President/CEO, Bank Alfalah said:
“At Bank Alfalah, we strongly believe in supporting young talent. We have confidence in the talent that this country has to offer and we are committed in our quest to nurture the emerging potential of Pakistan. Since its launch, Bank Alfalah Rising Talent has been creating stories of success and today is no exception. Through this platform, we empower the youth of Pakistan to transform their ambitions into success.”
Bank Alfalah’s Rising Talent Programme aims to motivate, inspire and recognise young and upcoming talent in the country and provide them with opportunities to showcase their talent. Bank Alfalah has been supporting fashion bodies operating in the country, including the Fashion Pakistan Council as well as the PFDC. Bank Alfalah also supports emerging talent in sports, film making and arts.