There are very few platforms for young fashion designers to showcase their talent in Pakistan and FPW is a major event to host rising talent shows. Bank Alfalah and Fashion Pakistan council together provide emerging designers a chance to excel every year during Fashion Pakistan week.
Out of the four debut designers who contended for the Bank Alfalah Rising Talent Award on the first day of the Fashion Pakistan Week 2016, Uzair Sardar was declared as the winner of the competition. Uzair Sardar from Asian Institute of Fashion Design received the Rising Talent Award and a cheque of Rs. 500,000 from Aly Mustansir, Chief Marketing Officer at Bank Alfalah. Through the award, the Bank provides a prestigious platform for young designers to showcase their talent and transform their ambitions into success.
The winner of the Bank Alfalah Rising Talent Award was decided through transparent voting of jurors as well as the general public. The other three contestants who got the opportunity to showcase their designs for the first time ever at the Fashion Pakistan Week 2016 included Nida Sohail from Asian Institute of Fashion Design, Syeda Urmia Naqvi and Shanza Jamil from Indus School of Arts and Architecture.
Sharing his thoughts on the Bank Alfalah Rising Talent programme, Atif Bajwa, President & CEO at Bank Alfalah said:
“The Rising Talent platform does complete justice to our promise of ‘the way forward.’ The sole purpose of putting this initiative in place was to empower the Pakistani society by identifying and nurturing the incredible young talent this country has. I congratulate Uzair Sardar on becoming the newest Rising Talent in fashion and believe that this platform will prove to be a launching pad for a very successful future that awaits you. Since its inception, Bank Alfalah Rising Talent has been creating stories of success and today is no exception.”
The Fashion Industry in Pakistan has grown significantly over the past decade, playing a pivotal role in not only boosting the image of Pakistan globally but also generating significant revenue. Bank Alfalah’s Rising Talent Programme aims to motivate, inspire and recognise young and upcoming talent in the country and provide them with opportunities to showcase their talent. Bank Alfalah has been supporting fashion bodies operating in the country, including the Fashion Pakistan Council as well as the PFDC. Bank Alfalah also supports emerging talent in sports, film making and arts.