You must’ve met #Bhygiene by now. The hygiene inspector and whistle blower in new TVC of Rose petal tissues is a fun character. The aim of the series of three ads is to create awareness about hygiene and cleanliness of our homes.
Rose Petal, one of the biggest tissue brands in the country has recently launched its new ad campaign that creates awareness about the usage of disposable products to ensure the hygiene of the people.
The TVC shows three different situations; a mother who is cleaning the house with her dupatta, a woman who is using a cloth in the kitchen for cleaning purposes and a person who is sitting on the toilet seat without cleaning it. In those situations Bhygeine comes in and catches people when they are about to make a hygiene blunder and stops them in their tracks.
The products highlighted in the TVC are the facial tissues that are used for basic face and hand cleaning to ensure the hygiene of the consumer, Rose Petal Zzoop; a multi-purpose cleaning partner at home and Rose Petal Maxob which ensures the hygiene of the consumer in toilet, giving them a clean toilet experience.
Rose Petal TVCs are on air from 8th April 2016 talking via Bhygiene about these daily habits and has promoted the usage of Rose Petal disposable tissues to ensure the hygiene of the people.
Watch the TVC to see how Bhygiene blows the whistle on this seemingly common but harmful habits and advises on replacing them with Zzoop Paper Towels which is a more sanitized way of cleaning surfaces.