It was a day packed with energy, fitness and high octane performances as Cartoon Network, Pakistan’s leading kids channel organized the Cartoon Network Go Active Carnival. The carnival was held at DHA Golf Club, Karachi for over thousands of enthusiastic kids and parents. My kids just love to be there although I’ve been late to the venue but it was worth it.
Go Active Carnival is part of Cartoon Network’s extremely popular global franchise ‘Move It Movement’. It primarily educates and motivates kids and parents alike to adopt and lead a healthy and fit lifestyle. This interactive and engaging carnival had two sessions in a day, with over thousand attendees in each of the sessions. The kids and parents were witness to various activities around leading a truly healthy lifestyle. Some of the stalls that engaged people were basketball, cricket & rugby, Oggy v/s roaches tug of war and Finn-tastic race which emphasized on fitness in day to day life.
But hold on, that wasn’t all! The carnival also saw a host of colorful live performances by Cartoon Network’s much loved toons including Blossom, Bubbles & Buttercup (from Powerpuff Girls), Tom and Jerry, Jonny Bravo, Finn and Jake (from Adventure Time), Scooby Doo (from Scooby Dooby Doo) and many more!
Talking about the carnival, Mr. Siddharth Jain, Senior Vice President and Managing Director of Turner International, South Asia, said:
“Innovation is always at the core of what we do for our young audiences, who are our most valuable asset. Cartoon Network’s ‘Move it Movement’ is one of our most successful international properties. Our aim is not only to strengthen our relationship with our consumers here in Pakistan but also to create an experience which is engaging and meaningful.”
Kids across the country were also a part of all the action by participating in the Go Active Carnival on-air contest, winners of which collected their passes for the carnival from Sindbad Arcade in Karachi. In addition to this, Cartoon Network also organized an extensive School Contact Programme (SCP) where they visited around 30 schoolsto create awareness and engage kids through on-air contests along with Radio 1 FM 91. This further strengthened the outreach for the carnival.
Cartoon Network Go Active Carnival has been presented by Knorr Noodles and powered by Paddle Pop with Omore, Nestle Koko Krunch, Milo, Surf Excel, and Horlicks as associate sponsors. Thanks to Asiatic PR for inviting to such an amazing experience.