CSR, corporate social responsibility is what gives a brand or organization a way to give back to community. It is good to see NGOs and Big corporate names working together to improve lives of people. The second largest carrier of Pakistan, Shaheen Air has done the same.
In line with its commitment to serve the community, Shaheen Air International (SAI) collaborated with EHD Foundation for the distribution of rations in Shahzad Colony. The rations – worth one month of groceries, were given to around 500 people including widows and their families.
Speaking about this initiative, Amir Sukera, GM – Special Projects, Shaheen Air International said:
“CSR is at the heart of SAI’s philosophy. Our values are derived from our management and we are firm believers of giving back to the community. Therefore, we actively conduct various CSR campaigns throughout the year. Shaheen Air International also encourages other corporations to adopt ambitious CSR policies and join us in serving Pakistan.”
The CSR campaign also featured the distribution of approximately 750 pairs of shoes among underprivileged students on the same day.