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#OyeKuchKarGuzar – From city wars to Pakistan’s first online film

The best of the banter that Pakistani Twitter has ever seen happened during the first edition of PSL. City wars always bring the best of pun and fun from twitteratis. Although the second edition of PSL is yet to begin but the city wars have already made their way to social media courtesy Mangobaaz’s celebrity city roast video featuring Ushna Shah, Ali Safina & Uzair Jaswal. What followed the video is just madness of Karachi vs Lahore vs Islamabad and an unforgettable trend of #OyeKuchKarGuzar.

Must say that Mangobazz Tussi barray mazaqi te chalak ho. Who knew that this is where the journey towards Pakistan’s first online movie begins? Take a bow you Mangobaaz.

The way people reacted to the roast video is beyond any promotional stunt or advertising which makes it such fun. With people taking sides of the celebrities & praising how they’ve defended their cities makes #OyeKuchKarGuzar the most happening online engagement activity. Just look at the master blaster of banter.

The uniqueness, the differences, the love among us all is due to Pakistan which we absolutely love. Like every city war which ends when someone points out that, “In the end we all are Pakistanis and must love & respect our cities and people”, City roast video brings the best out of us and in the end what we are getting is a first for Pakistan, for us all. First ever online movie. No Torrents required.

#OyeKuchKarGuzar is going to be Pakistan’s first online movie which will be released on Youtube by Djuice Pakistan.Since the launch of Youtube Pakistan and the option of monetizing content, Djuice is the first brand to step up their digital game. Being a youth centric brand they are exploring the opportunities on 3rd most visited website of the world. The popularity of 3G and 4G, ever so expanding digital lifestyle through smartphones makes the medium much more accessible.

The trailer clearly depicts that the youth wants to take the plunge and want to achieve something in their lives. The most exciting thing about watching #OyeKuchKarGuzar movie online will be not paying for the tickets and no guilt of piracy yet you gotta experience fresh content exclusively released on digital front. This is going to be a treat for Movie lovers.

What are you waiting for? Oh acha! Movie ki release ka wait horaha hai. Won’t tell you when it is happening. Go subscribe to Djuice Pakistan’s Youtube channel and sit back. get your popcorns and snack stock ready while #OyekuchKarguzar happens.

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