As a mom I know the struggle of raising kids and teaching them to be empathetic towards their siblings or friends. We are living in a digital age where such sensitive messages needs to be conveyed rather subtly to young minds so that they can learn the need of inclusivity. With Achayi Barhne do themed ad, BlueBand Pakistan has done a commendable job.
My kid paid attention to the message despite being so young while watching the ad. She was intrigued that why the kids started to play like that. I think I couldn’t have taught her what she has gained from watching it. That’s the power of visuals and storytelling.
Blueband’s new TVC revolves around inclusivity theme where a bunch of kids can be seen showing empathy towards a differently-abled friend of theirs. Afterall, disability is not inability. They all showed unity by playing volleyball one handedly so that their differently-abled friend can feel the fair play. Much needed message, not only for kids but us adults too who often forgets that such people around us need our support more than our sympathy.
The reaction of the mom watching all this from far was as similar as mine while watching the TVC for the first time. I wanted my kids to be raised like that. I want them to be empathetic and kind. All the reasons to keep spreading goodness around.
Hats off to the team behind the scenes for executing the message beautifully. Keeping the brand identity intact. In the end it all sums up, Achayi Barhne do aur bachon ko bhi.