Thanks to the designer wear and specially Maria B who introduced us in Pakistan to Swarovski crystals by using them as embellishments in her Lawn collection. Swarovski is the finest diamond imitation (man made gems) that one can get to sparkle like a star. Their Couture collaborations are spectacular.
Swarovski, the global leader in cut crystal and fashion jewelry, recently hosted the second edition of the Sparkling Couture exhibition at the Madinat Arena in Dubai. Taking place two years after the first ever edition, Sparkling Couture Infinity, was inspired by the concept of Infinity and the endless possibilities for creativity and innovation.
Chosen for their reputation in their respective areas of design, the designers were provided with a specific design brief; they were each given six crystal color palettes and instructed that the base fabric must follow the colors spectrum of Greige, beige to nude. Needless to say, Swarovski crystals were the prime highlights in the designers’ creations.
Ramabhadran Vivek, Vice President Sales, Swarovski, South Asia said,
“Swarovski, globally works at building partners, developing craft clusters and keeping the creativity alive. Sparkling Couture Infinity brings this work to the fore and showcases the finest that our designer partners offer from around the world. Inspiring and leading in the fashion industry with distinct offerings, it was a pleasure to host in Dubai once again and I am sure, you will love it as much as we have loved creating it.”
The event witnessed the attendance of VIP guests, partners and the media among others, who discovered a grand exhibition of intricate creations from across different segments such as, Couture and Modest wear for apparel, Shoes and Bags for accessories, Jewelry and finally lifestyle with Interiors.
Pakistani Designers at Sparkling Couture Infinity Exhibition:
Commenting on the exhibition, Andrew Mojica, Managing Director, Swarovski Middle East said,
‘’Dubai, presents the cultural crossroads, where the world meets & it is very exciting for us at Swarovski, to celebrate with our designer partners, the collaborations and mutual passion to push boundaries across geographies. Sparkling Couture Infinity celebrates the workmanship of designers, their creativity and ingenuity in creating path breaking pieces and have a conversation with the audience.
Highlights from Exhibition:
Being there to represent Pakistan among international designers will definitely bring Pakistani designers in limelight as well as increase business opportunities.