Category Archives: Fashion

Of Crazy Sales and Black Friday in Pakistan 

If there is one thing that makes me crave to buy designer lawn or pret wear, it has to be the magical word SALE. That’s how middle class I am. While going for shopping with my mom in my childhood, I use to wonder why the shops at Tariq Road has these buntings and banners mentioning Sale while it means to sell literally and we are here to buy anyway. Khair!! Samajh aa hi jaati hai time k saath.

Sale means discount and a good sale will become crazy if brands offer flat off of more than 20-30% on any occasion. Like the infamous Agha Noor and Sapphire sale where we have seen women fighting and even breaking the glass door to enter the shop. Both the brands has a history of offering flat 50% off on numerous occasions(which is great btw as a consumer). No wonder Sapphire is the pioneers of such in season huge discount wali sales in Pakistan. The rest of the brands soon joined the bandwagon. 

Agha Noor sale madness. Picture by @Rabeeyah

The most important question is, How fruitful these sales have been for the consumers or brands themselves? From consumer’s perspective I want to admit I didn’t know about Agha Noor as a brand at all before that Glass breaking video. So it worked. For Sapphire, they were the pioneers of fast fashion and flat sales. So a thumbs up here too. Great marketing but did the consumer got benefit of it? Of course!! Hundreds of women got their hands on clothes that won’t fit them or they literally don’t need from the sale and resell it on various pages of Facebook. It is  a win win situation for both public and brands. 

Recently, Khaadi opens doors of their largest store at Lucky One Mall with an irresistible offer of flat 40% off for 40hours and the hell broke loose. Hats off to the management that there weren’t any fights like Sapphire sales and door breaking entries like Agha Noor but the crowd did manage to make it look WTH. Pakistan’s biggest Mall with Khaadi’s largest store ever attracts the biggest crowd from the largest city of Pakistan and it is the moment Jis ne Gulshan ki Sarrkon pe breakain lagwa di. It was a crazy sale but public gets the most out of it. I am sure Gulshan and surrounding areas main now aunties have Khaadi clothing for the next 5 years stocked up.

As a consumer I just love these sales because iGhareeb. Never got the courage to be the part of instore madness. Obviously I don’t want myself to be filmed by the brands and then sharing it as a huge success video all over social media mocking every women. If you’re offering a crazy discount, expect crazy crowd. DEAL WITH IT. MANAGE IT. Instead of contemplating and demeaning customers by posting videos. If the brands can put a cap on pieces to be sold per person, then they might be able to decrease rush during crazy sales but then again, Pakistani Awaam has jugarr for everything. Online sale is what I am comfortable with and love to shop. The problem here is out of stock and gone with the wind kinda items. The pieces that you like won’t be available during sales or the order did not get through as happened with many, many a times. Brands need to sort things out too. 

  • So, Do I ever have something worthy from the online sale?
  • Yes. It was tough but yes, worth it. Yaaay!! Thanks to Bonanza Satrangi, Khaadi, Sana Safinaz, Daraz, Yayvo for the best sales last year. 
  • Do I ever want to be there in store during crazy sales? 
  • Well, Tbh yes, I want to but I couldn’t. Don’t want to die in a stampede. Allah maafi. 

Black Friday, The Western Sale phenomenon has made its way to Pakistani market with the debates over Friday being called black or white and lots more. Keeping it aside, it is for consumer’s benefit that every brand is now offering discounts be it by the name of black Friday or white Friday or blessed Friday etc. All hail daraz.pk for bringing the concept of Black Friday sales to Pakistan and making it big. Black Friday deals by most of the brands are already live or announced for the coming weekend but shop smartly guys. 

https://twitter.com/HariMirchein/status/932916631101206528
Tips to make the most of Sales:

  1. Subscribe to the newsletter of your favorite brands to get first hand knowledge of any sale. 
  2. Have Insomnia. Yes!! Because every online sale will begins at midnight and you’ll have to be checking it at a lightning fast speed. Warna miss. 
  3. Always look out for promotional vouchers or codes etc and payment partners. ECommerce sites like Daraz and Yayvo offers multiple payment options with additional discounts. 
  4. Save enough lol. Warna online shopping resist krna Barra mushkil hai boss. 
  5. Play it safe. Always double check prices and credibility of the website/brand you’re shopping from. 
  6. Start following me (hinasafi) and hashtag #SaleAlert on Twitter coz I post about sales often. Do share what you think about sales in Pakistan specifically black Friday. 

Happy Shopping and Saving!! 

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Glam Alert – Second Swarovski Sparkling Couture Infinity Exhibition to be held in Dubai 

The world leader in precision-cut crystals for over a century, Swarovski has made its name in Fashion world with high end couture collaborations and amazingly produced crystals. It is time to witness some classy glittery glam by the finest Middle Eastern and Asian designers using Swarovski again. Sparkling Couture Infinity Exhibition will be celebrating couture and fashion design at Dubai’s Madinat Arena on October 25, 2017.

Sparkling Couture Infinity Exhibition debued 2 years ago in Dubai and now Swarovski is preparing to host the second edition. Due to open on October 25, 2017,at the Madinat Arena in Dubai, it will be a dazzling celebration of couture. 

This year’s inspiration draws on the idea of the infinite possibilities for creativity and innovation afforded by crystals from Swarovski. More than 40 haute couturiers and 56 designers from 17 countries have so far been invited to participate, each chosen for their design excellence in segments such as jewelry, interiors, apparel (couture and modest wear), shoes and bags. Each designer will be presenting one piece created exclusively for the event, which highlights outstanding innovative use of Swarovski crystals. 

Andrew Mojica, Managing Director, Swarovski Middle East, said: 

“This year’s Sparkling Couture Infinity exhibition in Dubai will bring together Swarovski’s most exciting designer partners in a celebration of extraordinary creativity. Having seen the designs that will be unveiled, I’m sure that it will be an event to remember.”

Showcasing their work in each segment will be renowned Pakistani, Indian and Middle Eastern designers. We just can’t wait to witness their glittery creativity with Swarovski. Here’s the list of Designers participating in second edition of Sparkling Couture Infinity Exhibition. 

Accessories:

  • Tchi Tchi, 
  • Bo Cou, and 
  • Dorsa. 
  • Couture:
  • Michael Cinco, 
  • Ezra, 
  • Dar Sara, 
  • Arushi, 
  • Lama Askari, 
  • Maria B, 
  • Zainab Chottani, 
  • Bunto Kazmi, 
  • Sania Maskatiya, 
  • Georges Hobeika, 
  • Elie Awad, 
  • Jean Louis Sabaji, 
  • No Fux Label, 
  • Zahra Pourfad, 
  • Reza Zarei, 
  • Masih Zad, 
  • Mitra Couture, 
  • Dar al Hanouf, 
  • Tarun Tahiliani, 
  • Shantanu & Nikhil, 
  • Hian Tjen, 
  • Finale Wedding Studio, 
  • VESTAL BY JUNG HYEJIN, 
  • WANG PEIYI, 
  • Rizalman, 
  • WECOUTURE, 
  • Uno Kanda, 
  • Ophelia Crossland and 
  • DH Tissus. 
  • Interiors: 
  • Sedar  

Jewelry

  • Vinita Michael, 
  • Confluence, 
  • Inaaya, 
  • Rema Taseer, 
  • Shadras and 
  • Valérie Valentine. 

Modest Wear: 

  • Hanayen (UAE), 
  • Rizwan, 
  • Zumorrod, 
  • Bait Hanayen (KWT), 
  • Al Qattan, 
  • Bait Abaya Al Sharqiaa, 
  • Shafira and 
  • NH Prima. 

Scarves: 

  • JF Scarves, 
  • Beige, 
  • Diamo Dal, 
  • Ezma, 
  • Vintage Shades, 
  • Zu Uan and 
  • Bawal Exclusive. 

Shoes: 

  • Joy Shoes and 
  • Alexandre Birman.

My picks from Makeup City store 

Makeup City has always been my go to place for affordable makeup shopping under one roof. Makeup City stocks top end brands like Gosh and Kryolan with Femina, Sweet Touch and Framesi etc. One thing that you’ll be ensured is that you’re buying authentic makeup products so you can shop with confidence. 

Makeup City has opened their new outlet in biggest mall of South Asia i.e lucky one Mall and they day I was there happened to be their launch day. The shop is at lower ground floor just at the entrance. There was media and lots of Awaam to have a glimpse of super model Nadia Hussain. She interacted with people and guides them with her beauty secrets too. I’ve asked her what she’ll recommend buying from Makeup City and she replied with Gosh mascaras and Kryolan products. 

Highlights from Makeup City store launch at Lucky One Mall 

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Here’s what I’ve picked up from the store that day because who can resist shopping for some make up. Anytime!!  

Makeup City haul.

Gosh Mascara 

Got this one because Nadia recommended and I haven’t tried it before. This one is a brown Mascara which kinda attracted me. Love the smooth applicator and marker look of it. The product has a shelf life of 6m and the quantity is good too. 

Sweet Touch nail colors 

These are a repurchase. Affordable and don’t dry as quickly as other nail colors. Looks s bit watery but they’re good value for money and the applicator brush helps spread mail color evenly. The shades I have are 1190 Sparkling bisque and 1037 nut shell. The light golden shade despite several coats appear lighter as I was expecting but the metallic one is super gorgeous. Highly recommend nutshell. 

Ignore the messy nails, I have kids around lol

Femina Blush

This one I have already & bought for my sister to gift her on this Eid. I like the subtle glow and shade of it on my skin. This is shade Sb-06.

Sweet Touch Eye shadow

This one is a repurchase too as I like to gift it to my siblings for Eid. The shade is called Kuffer and it is perfectly pigmented for a copper tint.

Jansen Gel exfoliator 

Saw this for the first time at Makeup City and couldn’t resist buying it for my oily skin. The packaging is good and I am hoping it gives me the results I wanted on my skin in the longer run. A bit expensive product but I like to invest in good skincare stuff. 

Sweet Touch and Femina Lipsticks 

For the price they’re a steal. Look at that coral shade (shade number 761 matte). Perfect summery shade it is. If you’re lucky to visit makeup City during 50% off sale days you might end up buying these lipsticks for under Rs 100. Now who can beat that price? 

In the quest of good lingerie 

How many times during a conversation with friends or family you have heard someone coughing while staring at you to remind with their eyes pointing that your Bra strap is showing? Happened so many times that we (siblings and cousins) use to call each other Bee, bee (as in short form of bra lol) whenever a show off happens in public. 

Over the years I’ve realized that the reason behind such Bee bee situations were ill fitted lingerie that we use to wear because mom has to buy for us and that too on her guessing powers and the ability that she knows us well. I’ve also realized that there’s no concept of cup sizes in our local lingerie brands and that’s the reason most of the stuff fails to fit and give comfort. Damn that sharam man. 

I’ve been to a blessing of a lingerie store last week to know what actually is a well fitted Bra and how you can find the one that best suits you. Thanks to BLS (British lingerie Studio) for opening their 4th store in Karachi at Lucky one Mall (Previously they were at Dolmen Mall Tariq Road, Ocean Mall & Atrium Mall apart from being in major cities of Pakistan) and guiding me in the best possible way. Do you know what a Bra size guide is? I’ve pictured it and want you to know it too. You can easily find your correct size at home to have the confidence to buy good lingerie online or from BLS stores. 
Hope next time you know what you’re buying. BLS store in Lucky one Mall was well stocked with informed staff, you have the comfort of choosing and trying what you need. The store surprisingly allows male buyers to walk in too, in case they want to and the brand will expand their lingerie collection to menswear too. BLS has all imported stuff with a size range from small to size 40 and above. So if you’re looking for plus size lingerie and couldn’t find it anywhere, do visit BLS to get something really cool for yourself.

Here’s a virtual tour for you guys. 

No more bee bee buzzes around when you have the BLS confidence and know what you’re buying. 

Here are the locations where you can find BLS stores. Happy shopping!! 

Q mobile M6 – The power you need

I fell in love with Pakistan’s biggest smartphone brand Q mobile ever since I got my hands on the NoirZ12 (reviewed earlier) and then moved on to the then best, Q mobile NoirZ14. Still using the later one and no complaints what so ever. If there’s anything that a smartphone and social media enthusiast craves for in Android smartphones, it has to be a long lasting battery and no one is understanding this need better than Q mobile. 

The new addition to Q mobile smartphones family is a power packed M6 Android smartphone which is equipped with the most powerful battery. With 5000mAh battery this phone is going to be a must have. How I wanted to get rid of carrying that bulky power bank everywhere. 

At the biggest bridal fashion week of Pakistan- Q mobile Bridal Couture Week 2017, the most stylish Pakistani smartphone brand Q mobile displayed Q mobile M6 for a first hand user experience. From celebrities to common people everyone was discussing the power of M6. Fashion captured through the lens of M6 looks even better. 

The smart finger print sensor makes it even more desirable. QMobile knows the pulse of smartphone users and with such advanced features their smartphones are going to be the super power in your hands.

Look at the specifications of Q mobile M6. Hard to beat price (M6 has been launched for Rs 29,500) with such powerful battery. I am so willing to get it now. 

Q Mobile M6 Specifications:

  • CPU: 2.0GHz Octa-Core Cortex-A53
  • Chipset: Mediatek Helio P10
  • OS: Android 6.0 MarshmallowSupported 
  • Networks: 2G, 3G, 4G LTE; Dual-SIM
  • Display: 5.5” Super AMOLED with 1080p (1920 x 1080) resolution
  • Memory:RAM: 4 GB
  • Internal: 64 GB
  • Card slot: yes
  • Camera:
  • Primary:13 MP, f/2.0, face detection autofocus,
  • Secondary: 8 MP, screen flash, beauty mode
  • Fingerprint scanner
  • Connectivity: Wi-Fi 802.11 a/b/g/n, hotspot, Bluetooth, GPS, Infrared blaster, USB OTG
  • Battery: 5,000 mAh with fast charging support (comes with 18W Turbo Charger)

Are you the one underestimating a Pakistani smartphone brand so far? Take my words, you’ll not be disappointed with the power of Q mobile Noir series as I have personally used it for over an year now and so looking forward to get my hands on the power of M6.