Tag Archives: Biryani

Biryani, Aaloo aur parrosi 

Biryani main Aaloo Hona chahiae k nahi? Lahore main achi Biryani milti bhi hai k Nahi? Aap apnay parrosi se Khana share kartay hyn k Nahi? The queries have become legendary and center of debate soon after a Chinese lady took a crash course to make perfect chicken biryani with Shan spice mix. Wallah. Kiya Biryani bnai thi behan ne. SubhanAllah. 

It all started with CPEC when a Chinese engineer landed in Lahore for work purposes and his lonely wife decided to bond with her neighbors over food. In a touching tale of food bringing people closer, shan plays the hero part. Watch it all happen here. 

Shan Foods has hit the right chords just like last year. The TVC soon after its release took social media with a storm to become a viral sensation. Chinese Biryani Baaji became everyone’s favorite parrosan with flood of memes and so many comments that every brand crave for on digital. Everyone was (and still) talking about Shan #KhaanaWithParosi ad. The revival of parrosi bethaks and how important it is to know each other is the need of the time. Look at some of the social media commentary on the core message of sharing Biryani, putting Aaloo or not and meeting neighbors.  

Sharing food has always been part of our culture. I’ve grown up watching my mom sharing meals with the neighbors quite often. Be it some fancy food like Biryani, Saag, Karrhi or be it everyday food items like sabzi and achaar. Mom use to always feed our part time maid too. My grandfather was a farmer and he use to send us multiple sacks of potatoes every year. We call it best part of the year as we get unlimited supply of fries at home and use to bike around with dad to share potatoes among relatives and neighbors. Good old times.

On a bigger level we see many Khaana ghars and dastarkwaan sharing food with the deserving ones in every city. Then there’s massive food sharing drives during the Holy month of Ramzan every year. Sending Khajla pheeni to your loved ones mark beginning of Ramzan Sharif and then Khwan of Iftaar items covered with beautiful cloth piece is part of our lives too. 

Times have changed. In today’s fast moving world we don’t even have time for ourselves often. Some of us might also not know or met people in out neighborhoods for any reason. In such times shan Foods has surely struck a chord among masses with the theme of sharing and caring for your near and dear people, be it neighbors, colleagues or relatives. Let’s take some time out for people around you and bonding over some food. How about some Biryani just for the sake of having good time? 

Go ahead. Make something delicious and share it with your neighbors. You’ll feel good too. 


7up claymation #AsalFoodie chat will tickle your funny bone

Advertisements have become part of our daily routine as much as TV shows. Sometimes we get bored of them, sometimes we enjoy them and sometimes they are annoying but we love them. Brands are taking viewers concern seriously these days and try to come up with entertaining and unique concepts to market their product. 7up is one such brand which never fails to impress with its experimental (and successful) advertising.

Like in the recent past 7up double decker foodie bus has an impressive journey in Lahore and Karachi. They’ve delighted Karachi with a floating board at do darya and an awesomely cool foodie cruise too. 7up is truly emerging as a giant when it comes to mind blowing outdoors and unique campaigns.

7up claymation #AsalFoodie ad biryani vs chaat

The reason I am writing this is the newly released 7up claymation video that I’ve just seen on Facebook. Oh my God!! It’s so cute. Biryani vs Chaat talks will tickle your funny bone. Who would’ve thought to give dialogues to a plate of scrumptious biryani and delicious chaat. Only #AsalFoodie can do that. Hats off to the creative minds behind such cuteness that’s never been done before by any brand.

The way this interesting #AsalFoodie conversation ends will make you crave for more. For me, Na biryani na Chaat the Asal winner is always 7up 🙂 I hope 7up continues with this claymation idea and make a series of #AsalFoodie videos.

I am definitely loving it. If you haven’t watched it yet, you’re missing something adorable. Watch it to know what actually Biryani and Chaat talks about when they’re being ordered at the same time. You’re gonna love it.