Biryani main Aaloo Hona chahiae k nahi? Lahore main achi Biryani milti bhi hai k Nahi? Aap apnay parrosi se Khana share kartay hyn k Nahi? The queries have become legendary and center of debate soon after a Chinese lady took a crash course to make perfect chicken biryani with Shan spice mix. Wallah. Kiya Biryani bnai thi behan ne. SubhanAllah.
It all started with CPEC when a Chinese engineer landed in Lahore for work purposes and his lonely wife decided to bond with her neighbors over food. In a touching tale of food bringing people closer, shan plays the hero part. Watch it all happen here.
Shan Foods has hit the right chords just like last year. The TVC soon after its release took social media with a storm to become a viral sensation. Chinese Biryani Baaji became everyone’s favorite parrosan with flood of memes and so many comments that every brand crave for on digital. Everyone was (and still) talking about Shan #KhaanaWithParosi ad. The revival of parrosi bethaks and how important it is to know each other is the need of the time. Look at some of the social media commentary on the core message of sharing Biryani, putting Aaloo or not and meeting neighbors.
Sharing food has always been part of our culture. I’ve grown up watching my mom sharing meals with the neighbors quite often. Be it some fancy food like Biryani, Saag, Karrhi or be it everyday food items like sabzi and achaar. Mom use to always feed our part time maid too. My grandfather was a farmer and he use to send us multiple sacks of potatoes every year. We call it best part of the year as we get unlimited supply of fries at home and use to bike around with dad to share potatoes among relatives and neighbors. Good old times.
On a bigger level we see many Khaana ghars and dastarkwaan sharing food with the deserving ones in every city. Then there’s massive food sharing drives during the Holy month of Ramzan every year. Sending Khajla pheeni to your loved ones mark beginning of Ramzan Sharif and then Khwan of Iftaar items covered with beautiful cloth piece is part of our lives too.
Times have changed. In today’s fast moving world we don’t even have time for ourselves often. Some of us might also not know or met people in out neighborhoods for any reason. In such times shan Foods has surely struck a chord among masses with the theme of sharing and caring for your near and dear people, be it neighbors, colleagues or relatives. Let’s take some time out for people around you and bonding over some food. How about some Biryani just for the sake of having good time?
Go ahead. Make something delicious and share it with your neighbors. You’ll feel good too.