Tag Archives: Brands

Of gol rotis and being #NotAFailure as a housewife

وہ کہتے ہیں کہ مرد کے دل کا راستہ اس کے معدے سے ہو کر گذرتا ہے اسی چکر میں ہماری عورتیں ساری عمر کچن میں محنت کرتی ہیں کے جانے کب دل تک رسائی ہو جائے.

Gol rotis have always been the standard for potential marriage proposals before the doctor bride craze. Women have always been under the radar for their cooking skills be it before marriage or after marriage life. Rishta aunties always use to ask, “khana wana bna leti hai?, silai karrhai aati hai?”. 

Recently I saw a tweet in which a newly wed doctor bride whatsapped her sister a picture of loki asking, “Ammi se poch isay bnatay kesay hain?”. It was kinda cute too but at the end of the day what we want from a woman is just good/cooked food and that too on time? 

I had an interesting tweet conversation about making gol rotis and the surprising part is men replying that they can make gol rotis too. 

There is much more to a woman than the food she makes for her family despite the traditional standard of perfection set for a woman. National Food’s recent ad campaign focuses on importance of sahulat for women to get sometime out making memories with family. The idea of #NotAFailure hits me right in the feels as I can so relate to it and I see it creating a good dialogue over social media. Love such ads which prompt healthy discussion. Specially the line when she says, “Kitchen main ghanton na lagaon tou kiya main fail hogai?”. 

I have been self employed since my college days as being from middle class you need to start earning as soon as possible. Being the eldest among my siblings and my forever love for food made me interested in cooking from school days. Whenever amma has cooked something I don’t like, I use to make my own portion of timatar rice or at least fries to have. When mom gets ill, I have to cook for the whole family and then I realize how important it is to have sahulat while cooking. Abba realized that I have problems in cooking for the whole family as my spice measurements weren’t perfect back then. He decided to help me with Spice mixes of National. I found my fairy God mother of cooking in the form of spice mix. Now I don’t have to worry about masala measurements and go again and again to amma asking ab kiya daalon? 

It’s been two decades now since I began my foodie kitchen journey. I have then stepped into professional life and then kids happen. Now is the time when I need sahulat the most and I have no shame in admitting that I rely on packet ka masala the most now. Specially the khandaan famous Qorma has its credit to National Foods. Sssshhhhh don’t tell my khandaan. 

No harm in finding yourself some me time or family time by getting an escape from kitchen while availing sahulat once in a blue moon. No need to miss on the Cricket matches you love because you have to cook for the family while they all are watching it Live. Either order food away or pre cook using spice mixes. Don’t miss out on the extra time ever. Never. 

Reh gai gol roti tou guess karain uskay liaye konsi sahulat hai? 

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Give your life Flavor ka Daily Dose coz #LifeNeedsFlavor 

Every moment of life deserves to be cherished and I am the type of person who never believed in planning. I like to live it in the moment and enjoy it to the fullest but sometimes you need to boost up a little. Like when you’re with friends the energy is totally different as compared to when you’re with family or colleagues. Fun times needs to be celebrated differently and what better than lays. Instant mood upgrade guaranteed. 

Recently I went to a road trip from Karachi to Northern Areas of Pakistan for the first time with my two kids. The experience was surreal. It has its ups and downs and my mood swings too. Trust me with kids a road trip can be so much fun or a mess. There’s no other way around. Thank God I had an ample stock of lays with me throughout the journey to keep kids munching on while enjoying the ride. Uptill Babusar Top from Karachi there’s no dearth of Lays too. They’re available at every gas station and shop which is remarkable. Afterall life needs flavor and a road trip is incomplete without fighting over the last lays chips in the bag. 

My little one is a fan of masala lays while elder one likes to have French cheese flavour. My daily favourite is Lays salted and for a gathering of siblings I prefer special edition flavours. We seldom get together for tea time, probably once a week and the time calls for special fun filled flavorful evening. So we like to munch on new lays offerings and then discuss life and happenings. Such memorable discussions we had over a cup of tea and Lays. The most consumed flavor so far is yougurt and herb in our meetings. Soon to be beaten by new launches I guess. 

While treating guests on special occasions, I like to serve some wavy Lays or salted ones because of their presentation and different taste profile. During a movie marathon at home, we love to munch on a combo of Salted and French cheese lays with few dips like salsa, garlic mayo etc. There’s a flavor for every moment of life.  

Wondering which flavour we’ll go for our next fun filled meet up? Lays has introduced two new flavours,  Mexican Paprika and Thai chili and both are tempting me. Can’t wait to try them and pick my favourite. What’s your daily dose of Flavor for a life boosting experience? 

#MeriShaanMeraPakistan – Beautifying Karachi with thematic Wall Art 

Karachi, being the biggest metropolis deserves much more than it has got from the citizens and government on so many levels. Be it cleanliness of the city or beautification drives, we all need to take the ownership and work to make this city a better place. It is always good to see people working towards causes that make their cities proud. One such drive is happening for the past couple of years by EFU Life insurance and I am Karachi. 

#MeriShaanMeraPakistan drive is all about getting rid of those Bengali baba ads from Karachi walls. The city don’t deserve such ugly graffiti and wall chalking all over it. In order to pay an artistic tribute to our dear homeland EFU Life initiated “Meri Shaan, Mera Pakistan” project In 2016. Under the guidance of Commissioner Karachi, Mr.Ejaz Ahmed Khan and his esteemed team of the project of beautifying Pakistan through thematic wall art commenced and produced such beautiful results that they’re continuing it this year to celebrate Pakistan’s 70th Independence day on a bigger scale. 

Last year #MeriShaanMeraPakistan project has covered Ayesha Manzil and NCC walls. A 2000 sq.ft wall at Ayesha Manzil and a 3000 sq.ft wall of NCC Sports Complex has been painted with thematic Wall Art depicting our culture and love for our dear homeland. EFU Life has now extended this project to a third location, the Aga Khan Park, Garden, opposite Ismaili JamaatKhana covering a space of over 7000 sq. ft. This year the Independence Day celebrations are even bigger and with Meri Shaan Mera Pakistan artwork Karachi can proudly be part of the celebrations with pride. EFU Life had a contest for artists too in which they’ve asked to submit artworks. The winning artwork is going to be featured on Agha Khan Park wall. Look at all the fabulous artwork that has been painted so far. 

Hats off to the talented artists who are making efforts to paint such beautiful artwork capturing the essence of Pakistan. From food identities like Anday wala burger to our train stations and the lost tradition of travelling in Tongas, #MeriShaanMeraPakistan themed art walls are a treat to watch. I can’t wait to visit the Agha Khan park and have a look at it myself closely. Definitely going there with my kids. It is like an exhibition and a walk through the history via art. 

Hope we all treat this effort of EFU life with care and also take care of this art in coming years by preserving it and further working to make Karachi even cleaner. 

Pakistan Zindabad. 

#SayItWithASmile to be a millionaire

Lays Pakistan has always been my favorite when it comes to engaging campaigns and innovative ideas to get customers hooked to the product apart from the taste of it. I bet you can’t eat one is the most apt tagline when you think about lays. Lays as a brand has grown with millennials and catered to their approach in unique style. From engaging Messi and Wasim Bhai TVC to last year’s Lays #PassASmile fever with so many cash giveaways, the brand is definitely a consumer favorite. 

Good news is that they’re back this season with another quite engaging campaign called #SayItWithASmile. Watch the latest TVC of lays Pakistan featuring none other than Shahid Afridi who grabbed some lays to spread smiles. 

There are times when we all want to smile in a different way. Like when you’re watching movies with close friends or siblings and there’s a horror scene during which you want to terrify your most darpook sibling, you’ll need a vampire smile. Hehehe. I am so sure she/he’ll be hell scared but will also enjoy the smile. It is kinda new Bhaoo lol. 

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Lays has brought 25 unique smiles belonging to multiple movie characters/genres to let your creativity flow.  Add smile flavor to any situation with new Lays packs and have fun. With these filmy, comical and movie character smiles, you can create fun situations at odd times. 

Win It with a Smile:

To make every lays consumer a happy consumer there’s not just smile packs. Lays Win It with a Smile promo has also been launched by the brand to make sure every customer stays happy for long. 

What you can win? 

  • Samsung S7 Edge Smartphone(Daily) OMG! 
  • 1 million rupees (Weekly) OMG +OMG. 

How You can win?

  • Buy lays Smile packs. 
  • Make someone smile. 
  • Scratch the promo code on the back of the Lays Smiles pack. 
  • Send promo code in SMS to 9005. 
  • 1 SMS counts as an entry. 
  • Wait for the lucky draw. 
  • Get lucky and Keep Saying It With A Smile!

Don’t forget to pray for me that atleast I win something. Won’t mind a phone over a million rupees or both, maybe. Good luck to you too. 

#GiveBack a precious memory to your mom this mothers day

Every year just when Mother’s day is around the corner, you’ll find so many tempting deals and discounts. However, the best presents has to be the personalized ones rather than buying something on discounts. You/your mom will cherish a personalized gift for a long time. 

Mother’s Day this year falls on 14th May which means it is high time to get something for Mom. While on Facebook I’ve stumbled upon TCS Sentiments contest post with a touching line that says, “It’s time to #GiveBack the things that she gave up for you”. I was so touched that I can’t stop myself checking out what TCS sentiments is offering. It is all about the connect a brand makes with you. 

Mothers Day #GiveBack campaign

BTW, there’s a contest still running on their Facebook page to share an image recreating a memory when your mom gifted you something. You can win a shopping spree by TCS Sentiments. So do participate coz winners are being announced everyday. Check TCS Sentiments Facebook page for more details. 

While listing down the best personalized things that you can get for mom this mother’s day, I’ve narrowed down my choices to this wonderful box by Tang via TCS Sentiments with 20% off if I pay through Jazz Cash. It’s a win win situation. 

The best personalized gift it is coz you can send a message to mom in a bottle. We often can’t describe our love for mom and this is the best way to do it. 

Don’t shy away from sharing your emotions and Gift her the best out there. The box won’t cost you much but your mom is going to cherish the memory it will create for a long time.