71st Independence day of Pakistan was celebrated on digital platforms by brands in very innovative and constructive way. This year the brands step up their digital game with actually quite valuable contributions. Personally, I love most of the campaigns but here I am listing some of the serious campaigns that contributed towards causes I believe in.
#RoshanHarQadam by Soneri Bank
This was the most underrated campaign but most valuable that encouraged people to actually go out of their way to help someone write & learn to sign. Very brand centric yet innovative & giving campaign.
#HumBhiPakistanHain by Khaadi
Through the extension of last years Mein bhi Pakistan hon campaign, Khaadi stepped up to be more inclusive with Hum bhi Pakistan hain campaign. Initially they announced to donate 50% of sales to a cause that Pakistanis will choose but later on Khaadi CEO Shamoon Sultan announced to give all the 14th day sale proceeds every year for Pakistan
Through online voting at Hbph.khaadi.com 59% Pakistanis chose water sector & that’s why Khaadi donated for Diamer Bhasha Dam fund. Kudos!!
#MeriPehchanPakistan by TCF
TCF is doing a phenomenal job in education sector & deserve every penny of your charitable wealth. Education is the key of our brighter future. Do help them either with your money or be a volunteer.
#HumMeinHaiPakistan by Adamjee
Amid all the plantation drives, this one encourages to plant with Azaadi reference. So good to see people realizing & participating in causes that will actually have benefits for us.
Kudos to all these brands & brains behind these campaigns. May Pakistan prosper & live long.