When it comes to digital media, Pepsi is surprising me (and its fans) with creative and well executed ideas again and again. Be it recent instagram dinner table idea of snapping meals on a huge dinner table and posting them as a grid or the #ExctingAbhi meals activity on twitter, Pepsi is really acing the digital media with every new campaign. No wonder they’re getting such huge engagement from fans on their social media platforms.
The recent twitter activity for #ExcitingAbhi meals campaign was conducted in real time by engaging hundreds of twitteratis. I am sure it’s first of its kind activity by any brand in Pakistan where fans were entertained so cutely with prompt replies. Twitter audience was asked to share pictures of their meals and Pepsi instantly responded with a super cool Pepsi-fied doodled version of the same meal. Shahzaib Hussain of ShahzaibHussainArt has really outdone himself with Pepsi meal doodles.
Be it a pizza or home cooked sabzi, many kind of meals were shared by twiteratis and they get amazingly cute doodled meals in return super-fast. People end up loving the doodles and of course loving Pepsi even more after this. I just love it and hope they come up with something even more exciting for social media.
#ExcitingAbhi was a top trend across Pakistan on that day with such high engagement; achieving a staggering 23 million impressions during the activity. Take a look at some of the cool doodles, in case you missed the live action of doodled all over Twitter timelines.
Since the past week I have been noticing that Pepsi Pakistan’s Instagram account is posting some really droolworthy and appetizing pictures of meals on a fine dinner table with an inviting bottle of Pepsi. The images were strikingly yummy and eye catching but they weren’t just posted without a purpose. Just figured it out:)
The #ExcitingAbhi Dinner table is actually taking Instagram with a storm. Probably the best digital/insta campaign these days.
You need to indulge your senses in scrumptiously largest #ExcitingAbhi Dinner table of instagram to believe me. The foodie in me is totally loving it. A feast for your eyes. After all what makes a meal more exciting than a chilled Pepsi and a yummy picture of it.
Pepsi has become the first brand to use instagram that creatively in Pakistan, atleast what I have seen so far. There are 9 images of the same dinner table, clicked very creatively and posted in such a manner that it looks like a complete table when viewed on Pepsi Pakistan’s Instagram profile. The best ever use of instagram grid you’ve ever seen.
Thumbs up to the creative brains behind such cool idea. And BTW you can win some exciting giveaways from Pepsi Pakistan by posting your dinner table/meal pictures alongwith a chilled Pepsi bottle on your Instagram with the hashtag #ExcitingAbhi. There are hundreds of posts by people already who are making their Khana Exciting Abhi with Pepsi.
What are you waiting for then? Go grab your Pepsi and make your meal #ExcitingAbhi. Don’t forget to instagram it coz it might make you win something exciting 🙂