There is nothing better than to giving back to the community and what better way than through art. Karachi needs a lot of effort to beautify every nook and corner of it being the biggest metropolis. It is a pleasure to see brands stepping up for the cause and executing campaigns like #ReelOnHai in a really beautiful way. It was a mix of Re-cycle, re-use and artwork. The end result was so eye catching that you can’t stop looking at it.
Last year in July, Pakistan Cables and Karachi Biennale Trust signed an MoU to collaborate on a public outreach project, Reel on Hai. Through “Reel on Hai” project, the Public Outreach Committee of the Karachi Biennale Trust invited artists, designers and architects to transform and recycle giant empty cable reels (provided by Pakistan Cables) into pieces of art. For the project Pakistan Cables provided 100 reels and now these reels have been installed at over 35 locations across Karachi including KU, IBA, KPT, churches, schools etc.
It was a beautiful sight all over Karachi when artists have worked on site to engage the local community through this project. Each unique work engages the community and people were able to realize how important art and Recycling is.
Pakistan Cables summed up the journey of Reel On Hai project in a coffee table book titled, “A reel on Karachi” and it was launched on 13th December in Karachi. If you’re an art enthusiast or love Karachi, you should have a look at it. A free e-book version of “A Reel on Karachi” is available at Pakistancables.com. Download the book and see for yourself how our artists have worked tirelessly to give Karachi some beautiful looking installations. It is our duty now to take care of this and don’t let the reels fade with time.
I would love to have one of these gorgeous looking art pieces turned upside down to be used as a coffee table or garden decor. What say?
Thanks to Pakistan cable, KBT and all the hard working artists for contributing towards a better looking Karachi. No need to dump empty reels now. Beautify them to beautify Karachi.